Biim Suncare
Description
Biim is a sun care brand rooted in the warmth and ease of Brazilian summers. Created by siblings living across the world but connected by home, Biim reimagines sunscreen as something light, wearable, and genuinely enjoyable to use.
When Biim came to me, they had a strong idea and product but lacked a visual system that captured their spirit or stood out online.
I developed a bold yet approachable brand identity, anchored by a bright burnt orange and expressive colour blocking. The retro-leaning packaging cues a sense of nostalgia while keeping the form modern and intuitive - reflecting the product’s easy, on-the-go nature.
The visual system is flexible, memorable, and built for digital visibility - giving Biim the tools to launch confidently and grow with consistency.
Services
Brand Design, Packaging Design
